A website redesign that needed upscale feel after the business updated their store and wanted a new fresh look to reflect their new redesigned store. 

Existing Site

The site needed a facelift to increase more traffic and revenue.

challenge

Revamping the Website: Improving Visual Appeal and Reach

The old website had challenges, like low-quality images and a dull logo. To showcase the baked goods' beauty, we must fix these issues. We'll remove the excessive white background and add vibrant colors to make it more enticing. The logo will also be updated to be simple yet eye-catching. Our goal is to attract both local and nearby customers by expanding the website's reach. With these improvements, the site will become a virtual gateway to a delightful culinary experience, appealing to visitors from local and beyond.

solution

To entice users to visit the bakery, the store front begins with a color palette based on flour and gold, with added icing colors that pop. A high-quality food photographer’s services were used to showcase a single image on the homepage with clickable arrows that lead to reviews from Google. Typography plays a major part in our design, emphasizing our 90-year tradition of providing the same high-quality products that keep customers coming back to Eet Gud! To achieve a less cluttered look, we combined some pages, such as "About Us" and "Our Bakery," and removed hard square corners to baguette-shaped buttons.

Including real reviews establishes a personal connection.